Eurosport Player Re-design for it’s Smart TV Application.
Led the end-to-end redesign of Eurosport Player’s Connected TV app, delivering a streamlined, user-centric experience for millions of sports fans across FireTV, Xbox, PS4, Vodafone STB, and Samsung TV.
Company: Eurosport
Sector: Sport / Broadcast Media
Role: Senior UI Designer
Duration: 1 year
Completed: 2020
Platforms: FireTV, Xbox, PS4, Samsung TV
Project Overview
and Goals
In 2020, the outdated Eurosport TV app suffered from poor usability, including illegible text and difficult navigation as it designed referencing Web Responsive guidelines.
The goal was to create an engaging and intuitive lean-back experience across multiple connected TV platforms, while incorporating the company’s rebranding efforts.
Key Challenges
1. Fragmented Multi-Device Usage
2. Difficult Content Discovery
3. Complex Input Methods
4. In-App Purchase Complexity
Old Design
Post-Redesign
Design Process
1. DISCOVERY
Benchmarking of streaming platforms
Round of 1:1 interviews with 5 participants
2. REFINE
Low Fidelity UX wireframes
Understand Challenges and propose solutions
3. DEVELOPMENT
2nd round of research
Iterate Designs
Development
User Testing Findings
5 participants were recruited for 1-1 interviews to test the prototype. I learned that the app was easy to use and could navigate easily through the keyboard. They liked the clean interface and the use of big images. They also expressed their interest on the “Highlights” section.
Define | Design Ideation
As there were no previous design system for the Connected TV app and Eurosport was undergoing through a rebrand, I had the creative freedom to explore and create new components from scratch.
Component Templates
Design Guidelines
Style + Branding
The new branding consisted of darker colors, new font, new tag and iconography which I utilised to built the new design from.
Cross referenced and tested on 5 platforms to check for component accessibility.
During the transition of Eurosport being added into DPLUS certain features such as the smart header and schedule were implemented by the DPLUS service.
Schedule Screen
Eurosport Player had a base of 800k subscribers but because its a cyclical service, relying on on major sport events it sees a jump in subscribers during prime time sporting events.
Results and Outcomes
1.5m viewers
during Olympics
D+ Platform
UI implementations
20% increase
insubscriptions
Watch Prototype Demo