A new toy experience for preschool kids.

Conceptualised different ideas for a new “under the sea” Play-Doh preschool toy line. Brainstormed different toy ideas, created sketches, prototypes and product function of each concept. Presented final designs for Wavy the Whale to senior stake holders which was approved for production and released in February 2018.

Play-Doh is one the most known and successful brands of toymaker giant Hasbro. The 60 year old brand owns a range of pre-school toy lines and is sold in more than 50 countries world wide.

Project: Wavy the Whale
Company: Hasbro
Sector: Toys
Role: Brand Designer (contract)
Duration: 6 months
Completed: 2016